This blog post focuses on setting up a proper website that is suitable for small or medium businesses, or individuals wanting to create a professional looking site. As you are here, I assume that you’re wanting to set a site up yourself. Otherwise, there are package solutions that covers everything from the design to a fully operational site.
There are four things you need to setup a website—a domain name, a hosting provider, the website itself, and some spare cash to pay for all the fees.
Domain Name
The first thing you should do is probably to secure yourself a domain name. A domain name is basically an address for a site. For example, the domain name for this site is unauthorised.org.nz. It is what users will have to type to get to your site. Therefore, choose something that uniquely identifies your business and is easy to remember. You can check if a domain name is available here.
If you’re tossing between .co.nz and .com, my advice is this. If your business operates in multiple countries, you may want to consider .com. Otherwise, use the top-level domain of your country. It helps your users identify where your business is based.
Once you have chosen your domain name, you should register it in case someone else is after that same name. The cost for a domain name registration varies depending on the registrar and starts from around NZD 28 per annum. The primary differentiating factor between registrars are the additional services they offer. Generally, I wouldn’t worry too much about the additional services. The cheapest option is usually sufficient. At the moment, the cheapest registrar I’m aware of is 1st Domains at NZD 24.95 excl. GST.
Domain names are typically renewed annually although some registrars allow you to register it for several years at a time.
Hosting Provider
Now that you have sorted out your domain name, you need to choose a hosting provider. A hosting provider provides the server for your website. There are many hosting providers to choose from. Each seems to offer something different.
You really have to do your homework here and figure out what you actually need. The main things to consider are:
- scripting capabilities – what scripting language does your site use?
- databases – what type of database does it need?
- disk space – how much content do you have?
- bandwidth – how much visitor traffic do you expect?
- reliability – does the server have a lot of downtime?
- fees – how much are you willing to pay?
If you are unsure about the disk space and bandwidth requirements, you generally have the option to upgrade at a later time. However, you do need to make a decision on what scripting capabilities and databases your site will be using, if any.
Hosting fees are generally charged either monthly or annually. Depending on what you require, you could expect to pay something between NZD 5 to NZD 25 per month. You should probably hold off on registering for your hosting service until your website is ready. That website may take longer to build than you think.
Website
Now for the last part, you just need to build your website. I assume you know what you’re doing here. If you need a suggestion on a good application to use, have a look at Adobe Dreamweaver (formerly Macromedia Dreamweaver). Otherwise, there is always professional web developers. A basic five page website will generally set you back around NZD 500.
Once you have everything ready, it’s just a matter of uploading you website to your hosting provider, and pointing your domain name at the hosting provider’s name servers. You now have a fully operational site.
The next thing you want to consider is probably search engine optimisation (SEO). It will ensure that your site gets a good ranking with the search engines. I’ll leave that for another time.
If you need a hand setting things up, my services are available for a very reasonable fee. Seriously. Please contact me for details.